We’re excited to share that the Daisy Appeal has been chosen as our Charity of the Year for 2025, and we are also proud sponsors of the upcoming “Mischief of Rats” sculpture trail, created in partnership with the charity to raise funds and awareness.
When the Daisy Appeal approached us to help bring this creative campaign to life, a rat might not have been the obvious mascot — but the story behind it is powerful. Inspired by Hull band The Rats, whose members Mick Ronson and Trevor Bolder both lost their lives to cancer, the sculptures honour lives lost while raising funds to save many more.
The Daisy Appeal supports early diagnosis for three of the region’s most devastating diseases — cancer, heart disease, and dementia — through cutting-edge research and medical imaging technology based at Castle Hill Hospital.
From 1,500 scans per year to over 5,000, the Daisy Appeal’s growth has transformed local healthcare. Now, with the opening of their Molecular Imaging Research Centre and the potential to acquire one of the UK’s most advanced full-body digital scanners, their impact is set to grow even further.
Funds raised through the sculpture trail will directly support this next phase — helping to double scanning capacity and continue life-saving work across Hull and East Yorkshire.
We’re honoured to support such an inspiring cause that directly benefits our local community.
Learn more about the Daisy Appeal and how you can help: https://daisyappeal.org
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